Flaka Cruising

My friend Cornelis deMaijer from Hoogland, The Netherlands is the managing partner of Flaka Cruising.

In October 2008, he found my profile on Ecademy.com and through the information on my website, he realized he had some changes to make on  and in his marketing materials.

His main message used to be:   
Don't forget to book your cruise early.

After being introduced to Remember the Ice, he realized that he had a serious word choice situation. We connected on a skype call in late October after he read the empowering word choice story.  His comment about having "poisonous words" on his site was a strong statement about "(K)notty words".

He had already made the change to what you see on the banner (left).  A simple new statement now graces their brochures and their website.

Remember to book early

Cornelis has truly embraced the concept of empowering word choice.  Oh, yes.  His company experienced a 160%+ increase in business for 2009; and is already ahead of that pace for 2010.

I smile as I just received a tweet from Cornelis saying he has another booking for 2011.  Empowering word choice is a powerful tool.